Team Profiles – Phil Smith

Phil is our project lead. He is responsible for initial client contact and scoping out and agreeing a project. He is then responsible for delivering that project, bringing in other team members as required.

Phil remains the main client contact throughout a project.

Skills and Employment History

Phil is an experienced B2B marketer having spent over 20 years in industry before establishing his own business.

2020 to date – HundredOctopus Ltd – Director
B2B Marketing Advice. Market analysis and marketing strategy services. Mentor. Project leader at OutsourcedMarketingServices

LinkedIN profile

2008 to 2020 – Striga Consulting – Owner.
Small business marketing adviser, Digital marketing advice, Mentor

2003 – 2008 – Electronic component manufacturer
Developing markets for a new products. Marketing strategy. Business development. New product identification, management and launch. Product design in. Distributor management.

2000 – 2003 – B2B Manufacturer
Business turnaround role. Marketing manager but as a key member of a small management team actively involved with all aspects of the business.

1998 – 2000 – Mid sized specialist manufacturer
Worldwide marketing manager. Responsible for strategy, team and budget management and all aspects of marketing.

1997 – 1998 – Mid sized specialist manufacturer
Interim general manager during a period of due diligence leading to potential sale of the business.

1995 – 1997 – Mid sized specialist manufacturer
Military Products Marketing Manager. Managing sales and marketing team and European distributors. New product management. Major contract negotiation.

1993 – 1995 – Start up high tech business
Sales and marketing engineer. Sales and marketing of an innovative new product.

1989 – 1993 – Product Marketing Engineer
1987 – 1989 – Applications Engineer
1985 – 1987 – Electronic Design Engineer


B.A(Hons) Business Studies, CIM Marketing Diploma (DipM), HND in Electronics

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