Let’s See if We Can Help
We generally start with a telephone conversation. If we believe we can deliver the marketing support your enterprise sales process needs (and you are comfortable to take the next step) we will meet with you to understand your objectives, resources, time constraints and the challenges you face.
During our first meeting, we will listen and sketch out an initial plan. If you are happy to proceed our process generally moves through the following stages:
Audit – To understand your market, your resources and your current process and challenges. This activity is free of charge but we will need some access to your key people to collect information.
Review – We meet to discuss the audit results and if you are happy to proceed, agree on objectives and our scope of work.
Planning – We take input from your sales and operational teams and prepare a strategy, planning, positioning and targeting document.
Infrastructure – If infrastructure (such as a CRM platform) is required we work with you to install the technology, deliver training and ensure the tools deliver the required result.
Delivery – We work hand in hand with your sales teams, supporting them with the marketing tools and information they need to generate results.
You can read more about our enterprise sales marketing support process HERE and our view of automation tools HERE
We Fit Around You
If you are already organised for ABM and/or ABS, we will work as an extension of your in house team delivering the marketing services you need.
Inbound marketing is only one element of awareness and brand building. We will integrate with your existing communications, social, website and SEO, PR, advertising and (online and offline) event teams to deliver the best possible ROI on marketing activity.
A Flexible Structure
You can read about how we are structured (and why) HERE. We don’t have offices, we operate as a geographically displaced group. The outsourced marketing team includes B2B marketing specialists, content writers, graphic artists, video specialists, designers and support.
To chat through how we may be able to take your sales process forward please get in touch.