B2B Lead Generation Tactics In The Age Of AI

What are B2B marketers trying to achieve? They are trying to raise awareness of a product or service among potential customers and progress those with a current need to a sale. They are brand-building. They are supporting the information needs of current customers and the key account sales...

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To AI or Not to AI – That’s The Question

Jumped on the AI hype wagon yet? Good for you - or maybe not. What key factors might put the brakes on AI's growth? Are large language models a solution in search of a problem? As AI's capabilities expand at breakneck speed, businesses face a crucial decision: jump on the AI bandwagon now or wait...

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Content And Reader Experience – Our New Approach

This post discusses our new approach to leveraging language models like ChatGPT and Claude and summarising tools like Perplexity to improve our reader experience. To be clear, none of the content on this blog is AI-generated. You can read our policy on AI content elsewhere on this blog. Our...

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B2B Knowledgebases – Content & User Interface

In future, customer knowledgebases could play a crucial role in cultivating robust and well-informed relationships between B2B businesses and their customers. They may increase customer retention and sales opportunities. In this post, we discuss how to tailor content within these knowledgebases to...

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Customisable Knowledgebases – An Overview

In a previous post we discussed information delivery challenges. We stated the obvious. A business needs to service the information needs of existing customers. It needs to generate awareness in the marketplace of a product or service. It needs to educate and from those in market, it needs an in –...

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Comparing Demand Generation With ABM and Inbound Marketing

We often see confusion over what is (and what is not) demand generation and how it compares to Account Based Marketing and Inbound marketing. Understanding the differences between these strategies is essential if businesses are to make informed decisions and optimise their marketing efforts. In...

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AI Generated Content Policy

Before diving into the details, let’s make it clear. There is not, and never will be any AI generated content on this site. That is, and will remain, our AI generated content policy. The reason is simple. Thanks to Nassim Taleb for the following:   The Turing test A computer can be said to be...

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