Turn Technical Detail into Business Impact

I work with engineering-led B2B manufacturers with long sales cycles. I map the questions that stall the sales process, standardise the approved answers and implement a retrieval system so sales can find the information they need.

Reduce response times, engineering bottlenecks, inconsistent message, risk and lost deals

Turn engineering knowledge into reusable sales assets. Reduce the demand for engineering support and asset customisation for every sales interaction. I deliver:

An approved, evidence backed, content bank.
A retrieval system (No new platforms required).
Governance (author, issue, update status)

Not just content but a system that turns engineering knowledge into approved, searchable answers. Ready to be turned over to your in-house person or team.

Download my free – Turning Technical Detail Into Business Impact guide.

My Process

Diagnostic – existing content & handoff Audit.
Task definition – timescales, deliverables & breakpoints.
Foundation build (messaging & core assets).
Build information architecture and workflow.
Roll-out + train + handover

Customised to the client’s needs with agreed breakpoints at which to assess progress and decide to continue, pause, or disengage. The aim is to hand over a functioning process to an in-house team…. Learn More.

Who I Work With

My typical client employs between 30 and 250 people and has a customer-facing sales force engaged in account-based sales. They tend to be:

Engineering-Led OEMs.
Manufacturing companies with knowledge spread across engineers, PDFs and legacy docs.
Businesses with long sales cycles.
Mid-Sized technical firms with expanding sales teams.

Contact Me

To talk through how I could help take your account-based sales process forward, please use the contact box to set a good time to talk and I will call you to discuss.

Alternatively, email phil@outsourcedmarketingservices.co.uk

Get In Touch

About Me

I started as an electronic design engineer, then transitioned into applications engineering, followed by marketing, where I spent years in custom semiconductor packaging for the military and high-end industrial markets. I supported sales by acting as the interface between customers and internal engineering teams, translating technical requirements into customised solutions

I’m a B2B marketer who understands technology and products and what information sales teams, engineers and decision-making teams actually need.

As an independent business adviser, I transitioned to managing website builds, documentation migration, and early SEO initiatives. Over time, as content marketing matured, I expanded into content development, strategic content planning and management, helping technical organisations communicate their value with greater clarity and consistency.

This progression has given me a deep understanding of both the technical and content sides of the sales process, how information flows, where it breaks down, and how to align it to support complex B2B sales…… Read More

I work a hybrid model with up to three days per week on clients site.

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My, and others, views on the impact of A.I on B2B sales and marketing, content marketing and Account Based Sales.