We set up robust processes for measuring marketing ROI and present the results in a form easily understood by our clients. A key element of our training process is to train your designated marketing person (or team) how to use a range of measurement tools to understand the elements of the marketing process that are (and are not) working well.

We interpret marketing information and take appropriate action on what we find to ensure our campaign continually improves and evolves over time. Measuring the effectiveness of the marketing process is essential to both improve the process going forward and to deliver the best return on investment.

Measurement and Marketing Analysis Tools

One of the major benefits of online marketing is the opportunity to analyse campaigns in fine detail. The days of spending on advertisements and other outbound marketing with little idea of the results are long gone. However, there is often so much information available it can be difficult to cut through the mass of data and analyse specific cause and effect.

With experience in a range of analysis tools and what is (and is not) important we present data to our clients that shows exactly how a B2B marketing campaign is performing, what is working well and what could be improved. Based on this information we can agree the best way forward and what action may be taken to further improve marketing ROI.

Feedback, Analysis And Action

No plan can be implemented successfully unless there is a feedback mechanism that delivers solid information on actual v planned results. Although our mission is to manage the marketing process to ensure we are ahead of plan there is always room for further improvement. The analysis data we provide removes the guesswork and allows appropriate decisions to be made based on firm marketing data.

To learn more about measuring marketing ROI call 01670 513378 or Email