Your outsourced marketing team delivering a full range of marketing services.
What We Do
As your outsourced marketing department we deliver a specific set of marketing services matched to the requirements of your business. We engage your prospects and customers and progress them to the point they are ready to have relevant conversations with your sales team.
We work with S.M.E’s involved in manufacturing, technology, B2B services and distribution with turnover up to £20m. We work across the U.K.
What Makes Us Different
Marketing has a poor reputation and thanks to the bad practice of the past (and still today!) perhaps rightly so. What marketing should be is a discipline that delivers quantifiable ROI.
Here’s the problem as we see it. B2B markets are generally highly competitive. The target audience tends to be bombarded with messages and is far from receptive. B2B marketing is tough. Delivering results is hard. We cant’ promise spectacular growth hence to maximise ROI we have to keep our costs down.
Based on the above we made two key policy decisions
- We only work with a small number of clients who we firmly believe we can help.
- We don’t have offices. We use a long established dispersed team each specialist in their own area.
How We Work
We generally start with a telephone conversation. If appropriate we then meet with you to understand your objectives, resources, time constraints and the challenges you face.
We take time to absorb what we have discussed, perform some initial research and think through how we can deliver value as your outsourced marketing team. If we can help we will submit a proposal for review. If not we will be honest enough to say so and hopefully point you in the direction of someone who potentially can.
With a proposal in place there will generally be some discussion and revisions. If you are happy to proceed we will deliver against the agreed plan monitoring and reporting progress as we go.
How We Can Help
The future is small. In our view small means close relationships between both colleagues and customers. It means fast response and an ability to quickly adapt.
The World is changing rapidly. Consider western world capitalism, politics work or society and it is clear we are teetering on the edge. What comes next who knows, but we firmly believe the future is small. Small groups working together in an interconnected world. Many small hubs part of a vast interconnected network that nobody really understands but just works.
The old ways of working are dying (if not already dead). Yes, if you want to manufacture something it needs groups of people in one place but other than that why do we need offices, why do we need formal organisational structures and layers of management. All that comes at a cost. For better or worse that’s what we believe in and that’s how we have organised ourselves as a loosely linked team each specialist in their own marketing service.