We develop and implement a B2B lead generation process tailored to your business while training your designated internal person (or team) to take on the marketing process over the medium to long term.
How we work
We start with a strategic review working with you to understand your objectives, time constraints, the challenges you face and what makes your business stand out from the rest. We then build and agree a plan and install a marketing process based on the most appropriate online and offline marketing techniques to deliver the quality sales leads your business requires. With the process in place we automate it as far as practical to reduce costs and deliver in full measuring performance and results as we go.
We then work closely with your designated internal person, training them how to run and manage the marketing system over the long term. With the hard work completed we either step away or act as a marketing mentor delivering the support your in house person (or team) may require as they build their experience and skill base.
We are not a marketing agency. We do not have an in house team specialist in various elements of the digital marketing mix. We do not have account managers. We deliver one highly experienced manager with the full range of skills required to build a plan and deliver a B2B lead generation process in full.
A typical marketing agency will attempt to maximise the length of their engagement. This typically means the ROI they deliver reduces dramatically over time. The agency retains the marketing skills so when they do depart they leave behind no lasting legacy.
With many internal staff to finance and support the traditional agency comes at a substantial cost. We are different, we deliver at least the same level of value and service as an agency over the initial three to four months but we step away when our value is maximised and leave the internal person or team we have trained to take the process forward.
With many years’ experience of marketing, strategy and business development in B2B markets we understand the sector and its unique challenges. We understand what has worked well in the marketplace in the past and we combine this with the best inbound marketing has to offer.
Outsourced Marketing Services
We also work, for a limited number of clients as interim marketing managers.
We deliver outsourced marketing services working as your outsourced B2B marketing department for a period up to six months. During this period we will work with you to find the right person (or team) to fulfil the role on a full time basis.
Generate more high quality B2B sales leads, attack competitor key accounts or open up new markets, the choice is yours. Contact us on 01670 513378 to establish if our outsourced marketing approach will work for your business or visit our blog to learn more.