B2B LEAD GENERATION

We plan and develop a B2B lead generation process tailored to your business.  We then implement the process in full delivering the quality sales leads you need while training your designated internal person (or team) to take on the marketing process over the medium to long term.

How we work

Working initially as your outsourced marketing department we work with you to understand your objectives, time constraints, the challenges you face and what makes your business stand out from the rest. We then build and agree a plan and install a marketing process based on the most appropriate online and offline marketing techniques to deliver the quality sales leads your business requires. With the process in place we automate it as far as practical to reduce costs and deliver in full measuring performance and results as we go.

We then work closely with your designated internal person, training them how to run and manage the marketing system over the long term. With the hard work completed we either step away or act as a marketing mentor delivering the support your in house person (or team) may require as they build their experience and skill base.

Why Us

We are not a marketing agency. We do not have an in house team specialist in various elements of the digital marketing mix. We do not have account managers. We deliver one highly experienced manager with the full range of skills required to build a plan and deliver in full.

We have assessed the services offered by traditional marketing agencies over many years and we perceive a problem. Typically an agency will perform well in the early months of a contract. They will be busy understanding your business, building a lead generation process, establishing marketing tools and services, building analysis systems and understanding the numbers.

With many internal staff to finance and support all of the above comes at a substantial cost and worse, the marketing agency retains the knowledge and skill base so your business becomes more and more dependent on their support. After the initial three months or so the majority of the hard work will be complete but of course the marketing agency will seek to prolong their contract as long as possible. They will therefore tend to add on outsourced services that are further and further removed from the key objective of lead generation.

We are different, we deliver at least the same level of value and service as an agency over the initial three to four months but we step away when our value is maximised and leave the internal person or team we have trained to take the process forward. With many years’ experience of marketing, strategy and business development in B2B markets we understand the sector and its unique challenges. We understand what has worked well in the marketplace in the past and we combine this with the best inbound marketing has to offer.

Outsourced Marketing Services

We also work, for a limited number of clients as interim marketing managers.

We deliver outsourced marketing services working as your outsourced B2B marketing department for a period up to six months. During this period we will work with you to find the right person (or team) to fulfil the role on a full time basis.

Generate more high quality sales leads, attack competitor key accounts or open up new markets, the choice is yours. Contact us on 01670 513378 to establish if our outsourced marketing approach will work for your business or visit our blog to learn more.